Curious, open-minded and with a great empathy brings Edwin Lieftink ideas to life.
Edwin is currently Concept Developer at CZ where he helps the business use design to create innovative and meaningful omnichannel customer experiences and envision unseen opportunities.
Previously, Edwin worked as an Creative Lead at DigitasLBi where he took clients like Ahold, FBTO, ANWB, ING, Vodafone and Liander on a journey of digital transformation - from getting the basics just right to leading the market through head-turning innovation.
He also founded IDz - Ideation & Design, a design consultancy. The consultancy helps organisations to create services for customers that have impact on business. By offering design research, concepting and prototyping services.
Edwin is passionate about service design, business model canvas, visual thinking, ubiquitous computing, eHealth, location based services and augmented reality, topics he loves to talk about.
Edwin's complete resume and recommendations are available on LinkedIn.